Keynote Speakers

Prof. Luiz Moutinho

Visiting Fellow and  Professor of Marketing, Suffolk Business School, University of Suffolk, England.

Visiting Professor of Marketing, The Marketing School, Portugal.

Adjunct Professor, GSB, FBE, University of the South Pacific, Suva, Fiji.

Title：

Public Service, Economic Management and Sustainable Development

Abstract：

The presentation starts by addressing the issues of Ecological Economy and Ecological Civilisation. An analytical discussion on colour-coded economies follows. Low-carbon strategy and green living are topics covered next. Other themes dissected include sustainable entrepreneurship, fair trade and ESG. Other important issues are discussed like, public value, crisis, and risk management. The information economy and intelligent information management are also advanced, like the need for an innovation culture. The urban future and smart cities are presented next .   The next part of the presentation explores social management systems, the Metaverse and the social ecosystem are dissected . Finally , the areas of human augmentation , Chat GPT and software development are also analysed.

Biography:

In 2020 he was elected as the member of The Academia Europaea. In 2017 he received a degree of Prof. Honoris Causa from the Univ. of Tourism and Management Skopje, North Macedonia. 

During 2015 - 2017 he was professor of BioMarketing and Futures Research at the DCU Business School, Dublin City University, Ireland. This was the first Chair in the world on both domains - BioMarketing and Futures Research. Previously, and for 20 years, he had been appointed as the Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland. 

Professor Moutinho completed his PhD at the University of Sheffield in 1982. He has been a Full Professor for 34 years and has held Visiting Professorship positions at numerous universities worldwide. He is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and Co-editor-in-Chief of the Innovative Marketing Journal. 

His main areas of research interest encompass marketing, management and tourism futurecast, artificial intelligence, biometrics and neuroscience in marketing, evolutionary algorithms, human-computer interaction, the use of artificial neural networks in marketing, modelling processes of consumer behaviour, futures research.